SriLankan Airlines, as a prime promoter of destination Sri Lanka, in a bid to support the country’s tourism recovery drive, will be hosting over 150 international travel agents in Colombo for a commercial conference and a travel mart in mid-November this year.
This will be the first time in recent history that such a large representation of the international travel trade industry has arrived in the country for an interactive initiative.
SriLankan Airlines CEO Richard Nuttall said: “Now the country is moving forward, the travel advisories are lifted, fuel is available, and it is time for us to rejuvenate tourism back to experience the wonders of Sri Lanka. The time has come when as SriLankan Airlines, the national carrier, we would like to demonstrate and show our valued partners across the network, that there was never a better time to visit and to raise awareness across the industry.”
The conference will bring together the travel trade fraternity from across the SriLankan network, focusing on those who significantly offer Sri Lanka in their product portfolio. The visiting agents will be apprised on Sri Lanka’s tourism aspirations, the airline’s commercial outlook, and will be given a first-hand experience on the country’s ground situation to reassure them of the island’s readiness and stature to host any type of traveller.
The conference will be followed by a travel mart, where Sri Lankan tour operators and destination management companies will be given the chance to interact with the visiting agents to explore business opportunities.
The national carrier currently connects a range of destinations into Sri Lanka which includes leading tourism feeder markets such as the UK, Germany, France, India, and Australia. The National Carrier has continued to support the country’s recovery efforts in the face of all recent challenges and has effectively and proactively steered many initiatives to retain the faith of travellers on destination Sri Lanka.
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