Sri Lanka Tourism Promotion Bureau (SLTPB) is in the process of planning the International Ramayan Festival 2020 in Sri Lanka, in advance to make the event a success. SLTPB organised a Ramayan Training Program on 18 February at the auditorium of Sri Lanka Institute of Tourism and Hotel Management from 9 a.m. to 12 p.m. for local travel trade targeting the upcoming festival.
Main purpose of the training program was to improve the knowledge on Ramayana Trail among the tour operators and tour guides who directly connect with the Ramayana Tours to Sri Lanka.
The training program was conducted by Sri Lanka Tourism Development Authority former Director General S. Kalesilvam (founder of Ramayana Yathra in Sri Lanka and the current visiting lecturer at SLITHM). The participation of 94 travel agents from 47 travel agencies in the local travel trade showed their growing interest on promoting this niche tourism segment.
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