Policy on Joint Promotions with Tour Operators

The Board of Management of SLTPB has issued a circular after the subsequent Cabinet of Minsters had taken a decisiom to support overseas tour operators for a joint marketing campaign during 01st October 2019 – 30th September 2020. The proposals are called from respective tour operators through their local DMC’S who fulfill the below Criteria.

  • The respective local DMC should be registered by the Sri Lanka Tourism Development Authority (SLDTA) and had paid Tourism Development Levy (TDL) during the last three years (2016,2017,2018)
  • Any overseas tour operators who generated at least 250 pax during 2018 to Sri Lanka is eligible to seek support for joint marketing and promotional activities in selected source markets.
  • Each tour operator should submit the preceding three years of total pax genertaed to Sri Lanka (2016,2017,2018) certified by the local DMC for the respective year.
  • The number of tourists generated by each tour operator is taken into account in calculating the amount of promotional funds to be granted.
  • Each pax generated will be equivalent to funding of US$ 10 for SLTPB.

Any interested operator could send their proposals through the local DMC in the formate proposed by SLTPB. Proposals via email will not be accepted.

The deadline to submit proposals will be on or before 15th August 2019.

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