Long-delayed tourism promotional campaign to kickoff in two weeks

• Consists of Us$3.5mn worth digital marketing and CNN advertising campaign
• SLTPB evaluation process in awarding contracts for digital marketing campaign in final phase

Sri Lanka is to finally kick off the longdelayed tourism promotion campaign with a US$3.5 million worth six-month digital marketing campaign and a CNN advertising campaign in two weeks, Tourism and Christian Affairs Minister John Amaratunga said.

Speaking to media personnel on the sidelines of the announcement of the Round Table International World Meeting (RTIWM) 2018, which will be held in Negombo from 5th to 9th September at Jetwing Hotels in Negombo, Amaratunga said that he will present both the digital marketing campaign and the CNN advertising campaign to the Cabinet next week, seeking approval to award the contracts to marketing agencies.

Source : https://ift.tt/246FIpA