Sri Lanka was voted a finalist by the UK travel trade in the Culture and Heritage Holiday Destination category of the Travel Bulletin Star Awards.
This achievement is a great endorsement by the UK travel trade and an excellent opportunity for Sri Lanka to showcase its uniqueness as a compact island enriched with natural resources and exclusive cultural heritage. Travel Bulletin is one of the UK’s leading weekly travel brands (magazine) for delivering news, training, incentives and competitions. The awards night was held on 4 September.
The Travel Bulletin Star Awards is the UK travel trade’s most prestigious awards program rewarding every sector in the tourism industry. They serve to recognise, reward and celebrate excellence by acknowledging suppliers that have flourished over the last 12 months and have provided the best products and services possible to UK travel agents.
The voting, open exclusively to UK high street, multiple, independent, online and home-based travel agents, took place over a six-week period from 28 April-2 June. All agents were invited to champion those companies they consider to be the very best by voting for them in a range of industry categories, so no nominations are required by suppliers. A completely fair and open voting system was conducted and the winners were announced and presented with their exclusive crystal trophies on 4 September at 5* Langham Hotel, which is a prestigious hotel in London.
These endorsements will have a positive impact for the tourism industry which will bring prestige and honour to the country as an amazing travel destination and also help to increase tourist arrivals by bringing in good income for the benefit of the country.
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